PR team and SEO teams are rarely linked within the world of business. Why? People view PR and SEO as entirely separate entities. How wrong can you be? PR and SEO teams should be fully integrated within any company. Using these services in conjunction is vital. Do not treat them like different departments. Merge the two for surprising results.
PR and SEO are important for any industry. You need to ensure that you are using the two in conjunction for top quality results. SEO is not just about link building and keywords. On the contrary, SEO is all about brand building and offline data signals. All of these things are vital to rankings. PR tactics can appease the gods of Google in a much more robust way that keyword stuffing can ever do.
The Need for Quality
So, with Google algorithm changes, SEOs are now focusing on quality as opposed to quantity. This is vital to any organisation. PR tactics can be combined with SEO strategies for a more robust means of communication. Content, as we are repeatedly told, is king. It reigns supreme. But, the execution of quality content can be difficult for the average SEO. This is where PR comes in. Quality content can be the focus of both SEOs and PR gurus for a more well-rounded, quality service.
Are You Relevant?
Relevance is a huge factor for many SEOs. They cannot quite comprehend how to make something relevant. But, with traditional forms of marketing and advertising, such as PR, relevance is vital. While many people focus on the promotional aspect of content, you don’t have to do this. You can make something relevant and simply raise awareness of the brand. Relevant content and blogs can impact on your ranking in an active way.
Rankings via the Press Release Route
Of course, the need for links is vital. One of the best ways to combine PR and SEO is by using press releases. Press releases are one of the oldest PR tricks in the book. Should you have a wide range of authoritative sites and media outlets highlighting your blog, your rankings will increase tenfold. Aside from rankings, you will generate buzz around your product too. Press release distribution reviews are an effective means of reaching out to the right people at the right time.
Image Author: Contentor Online Content
Building on Relationships
Becoming the master of PR doesn’t mean that you have to shrug off all of your SEO principles. Rather, you can use the two to combine a holistic strategy. Building upon relationships is vital.
Relationships need to be built with influential bloggers, journalists and other movers and shakers in the media world. But, relationships with customers are critical. To make Google happy, you need to have all kinds of links in all sorts of weird and wonderful places. Social signals and content are important. Using white hat techniques is essential to your success. Creating online bonds is vital. Having influential blogger friends is the perfect way to make sure that you are noticed by search engines.
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