Branding: More Than Just Naming A Product
Branding can simply mean a unique name, term, symbol, sign, design or a combination of them given to the product or service of the organization to differentiate it from other products/services. In...
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In general, it won’t hurt you to come up with a good name for your business, especially if you are a retail store, a restaurant or a have an office with a physical address that’s open to public during...
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Establish Your Brand Identity the Easy Way
A brand identity is essential to just about any business or organisation, no matter what industry they’re in. This identity will define who you are and what you do to customers, partners, and the...
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Harnessing the Power of Packaging to Sell Your Goods
It’s a well-established fact that packaging has real power when it comes to consumer choices. The way a product looks on the shelves can help to determine whether or not people pick it up and put it in...
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The Many Benefits of Combining PR and SEO
PR team and SEO teams are rarely linked within the world of business. Why? People view PR and SEO as entirely separate entities. How wrong can you be? PR and SEO teams should be fully integrated within...
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4 Ways To Make Your Retail Business Stand Out From The Rest
Source We live in a consumer driven society and consequently the retail industry is booming. It can be very difficult for small retail businesses to get themselves noticed and compete with their large...
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A Sign to Success: Can Old-School Branding Methods Still Work in the Digital...
Let’s take it back to the old school for a moment. Remember the good old days of letters, signs and business cards? Paper prevailed, and the internet was something to be feared. Okay, we don’t want to...
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How To Use Branding To Grow Your Online Fashion Label
It’s never been easier for fashion designers to set up a business from the comfort of their home. Gone are the days when you need rent and rates overheads to get started. You just need a website,...
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Laying The Foundations Of A Robust Brand
There is a common misconception about branding that all you need to do is come up with a funky logo and a quirky mission statement. But, there is a lot more to it than that. Look at any successful...
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