There is a common misconception about branding that all you need to do is come up with a funky logo and a quirky mission statement. But, there is a lot more to it than that. Look at any successful brands around the world and they all have one thing in common – they are all built on solid foundations.
Today, we thought we would take the opportunity to reveal how you can lay the groundwork for creating a strong and successful brand. It doesn’t happen overnight, but put the work in, and you will give yourself the best chance possible of achieving better results. Let’s take a closer look at some of the things you need to do.
Better planning
Good plans make solid foundations. It’s as simple as that. Take the building industry as an example. Without a robust foundation, even the world’s greatest architect will struggle to build a great piece of work. You should always remember that when you make your plans.
It is vital to know about your customers when you make the foundations for a successful brand. What are their hopes and dreams? Why do they need your product or service? How does your offering fit in with the way they see the world? Make sure you account for all these things in your business plan, and only then can you talk about brand-building.
A USP
All successful brands have a unique selling point that distinguishes them from the competition. It is vital to have yours in the front of your mind and to make your customers aware of it. You could offer significant value, for example. Or, you could provide a service to the luxury market, where people like to spend extra on a more personal service.
The key point to remember is that you can’t do both, and you can never appeal to anyone. Most people like Coke, but plenty of others prefer Pepsi. Find your USP and use it to give your business a solid foundation for its brand.
The right materials
When you think about high-quality products, what is it that makes them so good? It’s the materials that are used to make it, in the vast majority of cases. Use this approach to your business and you will be able to strengthen your brand. Think about the tools you use, or the raw materials that you have in your product.
Also, think about the staff you employ – are they the best out there? Invest your employee spend in the right people and create a diverse and skilled labour force. Many employers forget that their people are part of the brand just as much as their products.
A better reputation
Finally, reputation is everything when it comes to building a brand, of course. Make sure that you understand how to deal with customers, and look into compliance to keep your employees on the right path.
It’s all about how people see you, so front line staff, websites, and point of sales will all reflect on your company. Make a great experience for your customers at all points of their buying journey, and your brand will reap the rewards.
The post Laying The Foundations Of A Robust Brand appeared first on Mind 163.