It’s a well-established fact that packaging has real power when it comes to consumer choices. The way a product looks on the shelves can help to determine whether or not people pick it up and put it in their shopping baskets.
This means it’s vital to focus on creating the perfect packaging for your products. To help you achieve precisely this, take a look at the following top tips.
A clear message
One of the most important packaging principles is to make sure your message is clear. You could no doubt talk about your products, their features and their benefits all day long. However, when you’re creating packaging, you must be to the point and limit your word count.
When you’re trying to tempt consumers with alluring messages, less is definitely more. Too much information can overwhelm shoppers and it also looks unappealing. Any text should be succinct and to the point. Also, where possible you should use icons in place of copy.
The main selling points of your goods should be clearly stated and immediately visible to people.
The best materials
There’s no point in going to the trouble of designing the perfect packaging only then to opt for substandard materials. Bear in mind that first impressions count and so only the best materials will do.
It’s now easy to source top-quality packaging online. For example, companies like The Box Co-op – Customized Boxes offer bespoke packaging and should have exactly what you’re looking for.
A picture is worth a thousand words
People want to know what they’re getting when they hand their money over in exchange for goods. This is why pictures are so important on packaging. By showing consumers images of the items that lie inside your boxes, cartons and packets, you stand a better chance of persuading them to part with their cash.
Of course, you’ll need to make sure that the pictures you select do your products justice and show them in the best possible light.
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The importance of branding
Building up a successful brand is the holy grail in the retail world. The goal is to get consumers to like your products and to develop a loyalty to them. Bear in mind that people are more comfortable when they are familiar with something. This means it’s vital that you develop consistent brand messaging. As part of this, you should stick to a particular graphic style and use repeated logos and slogans. Your tone of voice should also stay the same. You may wish to come across as cheeky and funny, or perhaps you’re keen to portray a more serious and professional image.
If you get your branding right, you could dramatically enhance your firm’s long-term prospects.
Designing packaging can seem like a daunting prospect. However, by following these tips you stand a good chance of achieving your aims. Meanwhile, if you’re not confident enough to have a go yourself, you can turn to professional designers for help. This will cost more money, but it could save you time and stress.
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